Namrata Joshipura’s vision is that of a global aesthetic. Her clothing easily translates across geographies, and other artificial constructs such as age, race and point of view. Bold colors and innovative textures are her inimitable signature, yet she is also known for her wearable clothes -- she has often been characterized as the ‘queen of prêt’ in India. She retails her clothes from fine shops around the world. In addition, she sells from her three standalone shops in India. Namrata launched her clothing line in India in 1996 under the “Namrata Joshipura” label.