Truth Art Beauty was created by two friends who bonded during business school over a shared love of skin care and beauty products. Emily had been mixing her own skin care blends for over 10 years. Unlike most products on the market, which consist primarily of water (over 80% on average) and are filled with synthetic chemicals, Emily's products were natural, pure, and contained only active botanical ingredients. Caron, who has a background in the beauty industry and had tried virtually every product on the market, immediately fell in love with Emily's blends. She also realized that with conventional skin care products, she had been paying over $100 an ounce for water!