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About the Brand

BCBGMAXAZRIA

Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

Founded:

•1989

Seen In:

• People Style Watch

• Marie Claire

• Elle

• WWD

• InStyle

• O Magazine

• The Knot

• Health

• Seventeen

Worn By:

• Angelina Jolie

• Dakota Fanning

• Emmanuelle Chriqui

• Fergie

• Halle Berry

• Leighton Meester

• Miley Cyrus

• Vanessa Hudgens

• Selena Gomez

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