Nicole Apostoli, founder and designer of Presh by Nicole Apostoli, was born in San Francisco, California, and has been making jewelry for as long as she can remember. Nicole started out making pieces for herself and for friends until local boutique owners became interested in her work. She sold her one of-a-kind creations as she studied art and design at the California College of the Arts in San Francisco, where she received her BFA in jewelry and metal arts in 2001. As a young girl, Nicole was fascinated with her grandmother’s jewelry box, not just because of the beauty of the pieces inside, but also because of the ability these pieces had to trigger memories that may have otherwise been forgotten. It is this attachment to sentiment and memory along with her love for jewelry, fashion, and textiles that continues to inspire Nicole to design. In 2001 Nicole launched her latest collection, Presh by Nicole Apostoli, which gained rapid success with specialty stores as well as catalogs. In summer 2006, Nicole opened her flagship retail store, now named Presh Designer Collective located in San Anselmo, California.