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Founded by Max Azria's daughter, Joyce, BCBGeneration is an innovative lifestyle brand inspired by the youthful spirit and creative sensibility of today’s woman. Combining timeless aesthetics with playful details, the collection affords every woman the freedom to explore, expand and express her individuality through personal style.

Seen In:
Lucky, In Style, Life & Style, Us Magazine, Self, More, Seventeen, Women's Health, Real Simple, Marie Claire
Worn By:
Victoria Justice, Lauren Conrad, Demi Lovato, Kim Kardashian, Mindy Kaling, Jill Flint, Jennifer Stone, Katrina Bowden
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